Hi, I'm Tou. I build & optimize high-performance marketing websites.

Interested in working together? Let's talk!

About Me

Hi, my name is Tou (like the #2).

I am a systems thinker at heart who sees the tools and workflows behind a marketing team as crucial components of a well-running engine — every block of code, integration, tracking script, and internal process serves a clear purpose. Over my 5+ years of digital agency experience, I’ve focused my expertise around WordPress support and development, high-volume ticket management, marketing technology integrations, and performance optimization. I believe in executing quickly, documenting processes, and making continuous iterations to optimize system efficiency and improve turnaround times. By incorporating AI-assisted development and marketing tools into my daily workflow, I accelerate coding, troubleshooting, and documentation while maintaining reliable, scalable systems.

As a lifelong Minnesotan and outdoor enthusiast, I’m usually out of breath hiking with friends and family, sunburned from a day out fishing, or getting eaten alive by mosquitoes around a campfire. Whether I’m staring at a code bug, working on a DIY project, or going on an adventure, my mindset always remains the same: do your best at the thing you’re doing, remember progress over perfection, and keep good company — because whether it sucked or not, at least you did it together.

Core Technical Competencies

Modern digital platforms require a seamless bridge between front-end user experience, backend systems, and automated enterprise data pipelines. These core competencies reflect five-plus years of digital agency experience focused on building scalable websites, documenting and standardizing technical processes, and leveraging AI-assisted tools to improve internal workflows, delivery speed, and cross-functional efficiency.

Development

Building scalable, modular WordPress websites using custom PHP and Advanced Custom Fields (ACF). Focused on implementing clean design systems and component-based architectures to accelerate turnaround times, streamline future site updates, and ensure code maintainability.

Integrations

Connecting lead capture tools with enterprise platforms via APIs, webhooks, and 3rd-party integrations. Experienced in configuring secure data pipelines that sync website data into backend systems (HubSpot, JobNimbus, and Hatch) as well as implementing conversion tracking via Meta Pixel and Google Tag Manager.

Ticketing

Managing high-volume ticket queues across a diverse client portfolio. Adept at triaging requests by urgency and complexity, coordinating hand-offs between internal and outsourced developers, and maintaining clear technical documentation to keep response times fast and consistent.

Workflows

Executing website launches end-to-end from initial staging environments to final production launches. Integrating automations and AI-assisted tools (GitHub Copilot, LLMs) into daily development and troubleshooting workflows to accelerate coding, debugging, and issue resolution.

Accessibility

Auditing client websites to ensure WCAG and ARIA compliance standards. Adept at verifying semantic layouts, optimizing code blocks for screen-reader and keyboard navigation compatibility, and validating consistent rendering and functionality across browsers and devices.

Performance

Improving Core Web Vitals and user experience metrics by identifying and eliminating front-end bottlenecks. Proficient in leveraging optimization tools to configure multi-layer caching infrastructures, streamline critical asset delivery, and fine-tune image payloads to reduce page load times.

Project Case Studies

A curated selection of technical solutions and digital platform deliveries.

Agency Website Refresh & Rebuild

📋 The Context: The agency requested a full website design refresh and a complete frontend and backend overhaul to replace legacy code structures with a flexible, scalable theme architecture built to streamline high-volume asset organization and maximize technical SEO performance.

🛠️ The Execution:

Refactored the website’s old legacy code by converting rigid layouts into modern ACF Flexible Content sections while converting outdated CSS into clean, organized SCSS for better code sustainability.
Built a large library of custom PHP template parts to give the SEO, PPC, and content teams flexible multi-purpose layout sections for launching landing pages and effectively implementing marketing content.
Added new Custom Post Types to manage marketing initiatives and resources such as case studies and videos.
Expanded theme options for core theme management including globals, socials, CTAs, and the mega navigation menu.
Finally, configured advanced performance tools, implemented secure tracking pipelines, and conducted comprehensive cross-browser and web accessibility audits across the core production environment.

✅ The Result: Successfully deployed a beautifully designed and highly efficient website that elevated the user experience through clean layouts and fast page load speeds. This completely transformed the website into a centralized, secure, and fast-performing digital resource that streamlined internal content management workflows for the team and maintained the strict technical optimization standards required for effective SEO.

Contractor Platform Overhaul & Optimization

📋 The Context: A multi-regional contractor required an entirely new website build to completely replace a highly bloated, legacy-coded platform that was stalling user conversion and organic search growth. The primary objective was to build a fast, efficient website with an intuitive information architecture to serve as a sustainable foundation that allowed ongoing SEO and paid ad services to cleanly scale.

🛠️ The Execution:

Built the client’s site using our custom contractor theme framework, utilizing AI-assisted development tools like GitHub Copilot to write clean code while also speeding up the development process.
Managed a secure server migration over to a premium hosting platform to establish a high-performance and stable server environment which includes a top-tier multi-layer caching infrastructure.
Configured advanced performance and asset optimization tools to compress image payloads for optimal quality, applied JavaScript deferment and delays for eliminating render-blocking scripts, and executed CSS minification and unused CSS removal to clear out all frontend bottlenecks.
Finally, tested the live site using Lighthouse, GTmetrix, and cross-browser checks to confirm optimal Core Web Vital metrics, ensured alignment with WCAG accessibility standards, and verified overall site functionality and stability before handoff to recurring services.

✅ The Result: Successfully deployed a clean website architecture that completely removed the client’s previous code bloat and layout instability. By delivering this high-performance framework, our internal SEO and marketing teams were able to execute their strategies seamlessly without technical barriers, directly contributing to a 200% year-over-year increase in local first-page search rankings and a 39% overall improvement in organic keyword positioning.

Scaling Ticket Support: A Standard Operating Procedure

📋 The Context: As the agency’s client portfolio expanded and ticket volume grew, the existing process for managing technical requests became inconsistent — tickets lacked a shared standard for urgency, ownership between internal and outsourced developers was unclear, and there was no defined system for tracking a ticket’s status from submission through resolution. This created unpredictable response times, duplicated effort, and made it difficult for the team to scale support as the client base continued to grow.

🛠️ The Execution:

Designed and authored a comprehensive ticket management SOP covering the full lifecycle of a request.
Built a four-tier urgency framework (P1–P4) with clearly defined response and resolution targets — from one-day resolution times on critical, business-impacting issues down to multi-week windows for low-priority enhancements — giving the team a consistent standard for triage instead of case-by-case judgment calls.
Established clear routing criteria for internal versus outsourced developers based on technical complexity and risk, ensuring higher-risk work (integrations, DNS, security, administrative changes) stayed with internal team members while well-scoped, clearly defined work could be efficiently delegated externally.
Mapped out a full status-and-stage workflow — from initial submission through vetting, active work, internal QA review, and final resolution — with automation rules to move tickets between stages and clarify ownership at every step, so both ticket owners and internal reviewers always knew what was expected of them.
Documented development standards to prevent common failure points, including staging-first testing requirements and a defined database sync protocol to prevent work from being overwritten.
Built in a monthly reporting cadence to review response-time performance and identify recurring bottlenecks.

✅ The Result: The SOP became the team’s standard process for managing an average of 10-20 incoming tickets per week, with an active queue of roughly 20-30 open items at any given time, supporting a portfolio of 100+ clients. By giving the team a shared framework for prioritization, ownership, and status tracking, the new process reduced ambiguity around ticket routing and turnaround expectations, and became the reference standard for both internal team members and outsourced partners.

Contact

Let's build something amazing together.

If you’re looking for an experienced, process-driven tech professional to help build scalable websites, manage high-volume ticket support, implement secure data connections, or optimize performance, let’s connect.

Please reach out directly on LinkedIn or via email.

Talk to you soon, cheers!